industries · retail

retail software
that makes the second sale.

we ship ecommerce, pos, loyalty, and omnichannel retail products in mena. our ecom and pos systems as bases, custom builds for ambitious operators. designed for the customer and the cashier.

see relevant work
the brief
maxiphy | why retail is hard

three things this industry actually needs from a software partner. nobody else says them out loud.

01

the first sale is conversion. the second is product.

founders obsess over checkout flows. retailers obsess over reorder rates. the products that win in mena retail get both. they convert the first visit and they earn the second.

02

omnichannel is not three apps stitched together.

the customer is one. the inventory is one. the loyalty balance is one. when ecom, pos, and customer apps treat them as three, the receipt math breaks and the gift voucher disappears. we ship one system that thinks of one customer.

03

arabic shoppers expect a real arabic store.

arabic ecommerce is not a translated english store with rtl flipped. product names, sizes, address forms, payment methods, and search-as-you-type all differ. we design arabic-first and english as the alternate, not the other way around.

the work
maxiphy | capabilities

what we ship for retail teams, ranked by what most engagements actually need.

2.4× ltv

the difference between a store that converts once and one that earns the reorder is the second screen, not the first.

reorder ltv lifts roughly this much when the post-purchase flow is designed as part of the product, not an afterthought.

ecommerce + headless storefronts

custom commerce stack, shopify hydrogen, or the maxiphy ecom system as a base.

pos + omnichannel inventory

one customer, one inventory, one loyalty balance. across web, mobile, and store.

loyalty + rewards

multi-currency checkout

arabic-first storefront

arabic product names, sizes, address forms, search-as-you-type. designed for arabic primary, not arabic translated. tested with native shoppers.

the path
maxiphy | how an engagement runs

four stages. fixed deliverables at each. no scope-creep invoices.

week 1 — discover

01

discover

we map the customer journey, the product mix, the inventory shape, and the operations behind the storefront.

customer journey map
sku + inventory shape audit
omnichannel touchpoint inventory
product vision document

week 2 — design

02

design

storefront design tuned for conversion, post-purchase tuned for reorder. arabic-first, english alternate.

low-fi flow validation with shoppers
high-fi screens with edge & error states
arabic-first variants per screen
design system + visual merchandising rules

week 3 — build

03

build

production-grade engineering with unified inventory, multi-currency, and omnichannel-aware loyalty.

unified product + inventory model
multi-currency checkout
pos + ecom sync layer
feature flags + a/b testing

week 4 — operate

04

operate

launch, watch the funnel, iterate weekly. retail products improve in production, not in the design phase.

analytics + funnel dashboards
a/b testing framework live
incident playbook
post-launch iteration cycle
what we won't ship
maxiphy | the anti-list

every agency lists what they do. here is what we explicitly won't do for retail teams.

we will not ship a wordpress + woocommerce store and call it a custom build

most "custom" wordpress stores are templated underneath with a $200/year theme. if your project genuinely benefits from wordpress we will say so. if it does not, we will ship a real custom stack.

we will not skip the post-purchase flow

order confirmation, return flow, reorder, and loyalty redemption are the product. agencies that scope them out are pricing the demo, not the product.

we will not pretend pos and ecom are the same project

they share data; they do not share design. ecom is conversion. pos is workflow speed at the counter. we design them as two products that share a backbone.

starting points
questions
maxiphy | frequently asked

how a retail build at maxiphy actually runs.

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