industries · real estate
real estate software
that closes deals, not pageviews.
we ship listing portals, brokerage crms, property management, and proptech in mena. designed for the broker on the phone and the buyer on the move.
three things this industry actually needs from a software partner. nobody else says them out loud.
01
a listing portal is not the product.
the portal is the front door. the product is the brokerage workflow behind it: lead routing, follow-up, viewing scheduling, document signing, deposit tracking. the portals that win in mena are the ones with a real crm underneath.
02
mena buyers research in arabic, transact in english.
search, browse, and filter happen in arabic. contracts and deposits happen in english. a real estate platform that treats the journey as bilingual at every step earns the deposit; one that picks a side loses it.
03
document signing is where deals die.
the difference between a converted lead and a missed sale is often a 4-page pdf the buyer cannot e-sign at midnight. modern proptech treats document flow as part of the product, not as a third-party afterthought.
what we ship for real estate teams, ranked by what most engagements actually need.
+38% close
the gap between a portal that ranks and a brokerage that closes is the layer behind the search bar.
close-rate uplift seen when a brokerage crm is shipped alongside the listings portal, not bolted on.
listings + search portal
rich filters, map view, gallery, virtual tours. arabic-first search-as-you-type and arabic-rtl listings.
brokerage crm
lead routing, follow-up sequences, viewing scheduling, deposit tracking, performance dashboards.
e-signature + contracts
payment + escrow
arabic + english on every contract
listings, brokerage messages, contracts, deposit slips. bilingual on every artefact, not just the search bar.
four stages. fixed deliverables at each. no scope-creep invoices.
week 1 — discover
discover
we map the buyer journey, the broker workflow, and the developer pipeline before any design.
week 2 — design
design
portal designed for arabic browse, brokerage tools designed for phone-and-laptop juggling.
week 3 — build
build
production-grade engineering with realtime listing sync, e-signature, and crm pipelines from day one.
week 4 — operate
operate
launch, monitor close rates, iterate the funnel weekly.
every agency lists what they do. here is what we explicitly won't do for real estate teams.
we will not ship "just the portal"
a beautiful portal with no brokerage crm behind it is a marketing site. we either ship the full system or we tell you to hire someone cheaper for the marketing site.
we will not skip e-signature and document flow
deals close in pdfs. proptech that punts on signing flow loses deposits to whatsapp screenshots.
we will not pretend arabic search-as-you-type is solved
arabic morphology, diacritics, and listings text break naive search. we engineer it properly. agencies that say "elasticsearch handles it" have never tested it on a real arabic listings dataset.
pick the path that matches where you are.
how a real estate build at maxiphy actually runs.