industries · hospitality

hospitality software
guests open at the moment of friction.

we ship restaurant ordering, hotel booking, loyalty, and venue-ops software in mena. designed for the guest at the table and the manager behind the line.

see relevant work
the brief
maxiphy | why hospitality is hard

three things this industry actually needs from a software partner. nobody else says them out loud.

01

every interaction is a brand moment.

in hospitality, the app is the brand. a fumbled qr-menu costs reorders. a slow check-in costs reviews. the products that win make every interaction feel like a service the venue chose, not a tool it tolerates.

02

kitchens and front desks have no patience for clever ux.

the back of house works at speed. a screen that confuses a server during a friday rush is a screen that gets bypassed. we design for the kitchen as carefully as for the guest, with one foot in the dining room and one in the line.

03

arabic guests, english staff, mixed receipts.

mena hospitality is bilingual at the table. menus in arabic, kitchen tickets in english, loyalty in both. we design for that reality on day one.

the work
maxiphy | capabilities

what we ship for hospitality teams, ranked by what most engagements actually need.

< 4s

every second between guest intent and guest outcome is a chance to lose them. we design for those seconds.

target latency from menu open to first item in cart on our hospitality builds. measured, not estimated.

restaurant ordering + qr menu

qr-to-order, table reservations, kitchen tickets, split bills. arabic + english at the table.

hotel booking + pms integration

opera, mews, cloudbeds connectors. direct booking engine that competes with ota fees.

loyalty + memberships

pos + kitchen display

arabic at the table, english in the kitchen

guest-facing menus and bills in arabic + english. kitchen tickets in english only. one product, two surface languages.

the path
maxiphy | how an engagement runs

four stages. fixed deliverables at each. no scope-creep invoices.

week 1 — discover

01

discover

we shadow a service, watch a check-in, observe the back of house. design follows the actual workflow.

on-site service mapping
guest journey audit
staff personas (front + back)
product vision document

week 2 — design

02

design

guest-facing screens designed for arabic + english. staff screens designed for speed under pressure.

low-fi flow validation with guests + staff
high-fi screens with edge & error states
arabic + english variants per screen
design system + brand language

week 3 — build

03

build

production-grade engineering with realtime kitchen sync, payment, and loyalty in the base build.

realtime ordering + kitchen sync
pms / pos integration
payment + loyalty backend
feature flags + rollback

week 4 — operate

04

operate

launch, monitor service speed, iterate weekly with the operations team.

service-time + funnel dashboards
incident playbook
a/b testing on guest flows
post-launch iteration cycle
what we won't ship
maxiphy | the anti-list

every agency lists what they do. here is what we explicitly won't do for hospitality teams.

we will not ship a "qr menu" pdf and call it ordering

a pdf qr menu is not an ordering product. real qr-to-order means cart, payment, kitchen routing, and split-bill ux. anything else is a digital print-out.

we will not skip back-of-house ux

the kitchen is the product's second user. a beautiful guest app and a confusing kitchen ticket is a slow-service guarantee. we design both.

we will not stitch together five third-party tools and call it a platform

the integration math kills the hospitality margin. we ship one cohesive platform with the integrations that matter, not a saas zoo with one user per surface.

starting points
questions
maxiphy | frequently asked

how a hospitality build at maxiphy actually runs.

this site is protected by reCAPTCHA and the Google privacy policy and terms of service apply.